For retailers, COVID-19 has really heaped on the pressure in terms of digital transformation. It was all there before – the urgency for retailers to create new experiences for their customers around new channels, services offerings, products and bundles. But this weird situation has undoubtedly put a foot on the acceleration pedal – a recent study showed that since lock-down, online food shopping has doubled to 14%. It had previously taken 22 years to get to 7%.
Many retailers have been blindsided, but the ones faring better are those that have adapted quickly to the new norm. Read more >>>