The May 2018 deadline for GDPR, the EU directive on data protection, is just around the corner. And as it approaches, retailers are scrabbling to get it right. Or they should be.
The swinging changes to data protection law impact everything from marketing to the end-to-end supply chain. The supply chain in particular is causing retailers problems, as the complex network of processes, systems and human interactions that support it has to be addressed in order to ensure retailers are compliant.
In the run up to the GDPR deadline of 25 May 2018, what are the issues keeping retailers awake?